Evaluation: Question 4

Evaluation: Question 4.

Who would be the audience for your media product?

Primary and Secondary Audience: When looking at UK Film Council Statistics we found that our primary audience is females over 35 at 60%, and the secondary audience is males over 35 at 57%.

So we had to bare in mind that females are most likely to be watching our film.

We decided to challenge the statistics of over 35s and aim the film at a lower target audience, for example a teenage audience. This is why our film is based around a party.

The social class of our film is statistically aimed at the middle class, which we tried to portray from the state of the house we filmed in and what the girls were wearing. We choose to do this because the statistics show that people in middle class are more likely to enjoy watching thrillers.

Choosing to do a thriller film was a good idea because at 53% it is the fourth most watched film genre. This would mean our film is more likely to be mainstream than niche. So we decided to target the film at a widespread audience because obviously a lot of people enjoy watching thrillers.
Box Office Data: When looking at box office data we found that the thriller genre has some of the highest grossing films in the industry and has been popular for many years. For example The Hunger Games in 2012 and Titanic which is one of the most popular films worldwide and grossed two thirds of a billion dollars.

BBFC: When looking into the British Board of Film Classification we choose to rate our film as a 15. This was because our film includes scenes of a violent nature, imitable behaviour, and sexual references. We thought a 12 would be unsuitable because of how easily influenced people of that age are, and we didn't want them to go around killing people when they go to a party. This age rating is popular with a lot of thriller films as most contain some scenes that would offend younger viewers.

 Target Audience: We spoke to several different people in both our primary and secondary audiences. The first was Miss Greenwood as she is in our primary target audience. She explained how she likes thrillers such as Captain Phillips which is also her favourite film. This fits in with the film council statistics which states females over 35 are most likely to enjoy a thriller film. 
As our secondary target audience is males over 35 we spoke to Mr Porter who also explained how much he loved to watch thrillers and that Alfred Hitchcock one of the leading thriller directors was one of his favourites. He loves how thrillers are always dramatic and powerful.
We also spoke to Mr Johnson who is also in our secondary audience. He described how he loves thrillers because he never knows how they are going to end. We learned a lot from all of the interviews we did; that the films ending should be a surprise, it must be full of suspense and very dramatic.
Target Audience Member Profile: 

Name: Simon Porter
Age: Over 35
Background: He was brought up in a working class family and is very proud of that. He has degrees in English, Philosophy and also Business Management and now works as an English teacher and a Deputy Head at De Aston School.
General Interests: He listens to a lot of music from different genres and expresses how many bands he loves to listen to.
He watches films mainly from the thriller genre with Micheal Clayton being one of his all time favourite films. He is a coca-cola addict, and despises branded clothing.
His music taste of indie rock would fit in with our film as some of the tracks he loves to listen to would fit with the thriller genre.

In conclusion, our primary audience is females over 35 and our secondary is males over 35, we found this out through demographics from the UK Film council.